The story of Eva Markvoort gripped both the public and the CF community. The dynamic young woman, subject of the award-winning documentary 65 Red Roses, passed away on March 27, 2010. This brave documentary shares her experiences with CF, her double lung transplant, and the remarkable friendships she made along the way. The trailer for the film gives a glimpse into Eva...
The film started without funding and the project snowballed, fuelled by the unwavering support of everyone surrounding Eva and the project. Toronto's NOW Magazine featured the film and donated over $3,000 in advertising space to promote it.
The film started without funding and the project snowballed, fuelled by the unwavering support of everyone surrounding Eva and the project. Toronto's NOW Magazine featured the film and donated over $3,000 in advertising space to promote it.
Eva leaves behind a legacy of love and hope while spreading her message of the importance of organ donation. In honour of Eva’s passion and her gorgeous red hair, the Reddy for the Cure event was launched nationally. I was fortunate to have the opportunity to speak with Greg Bevis, developer of the Toronto Reddy for the Cure event and close friend to Eva.
“The idea for Reddy for the Cure event came about when Eva received The Summerhayes Award, which honoured her work in raising awareness of CF and organ donation,“ said Greg. “The award was presented to her by Leona Pinsky, who said said she’ll dye her hair red if a cure for CF was found.”
Greg explained how Eva had a talent for turning everyday tasks, even a trip to the store to buy toothpaste, into a fun event. The Reddy For the Cure event embodies that spirit.
Eva's message to the world? Greg smiled and said, "the importance of organ donation and giving blood, but most importantly, her message was love, love and more love." Eva was constantly giving to others, through her blog at http://65redroses.livejournal.com/, her work with CF and her loving, vivacious spirit.
Everyone is encouraged to come down and share Eva's message of love by showing their support at Mankind Salon, 477 Richmond St., Toronto on May 27th at 3 p.m. It will be filmed for a segment on Canada AM, which will help to raise awareness of CF and the upcoming Great Strides™ taking place on May 30th, 2010 at the Toronto Zoo.
For more information on the Reddy For The Cure event visit their Facebook page.
To sponsor the Reddy For The Cure team visit their sponsorship page.
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